Expert Law Firm SEO Services
Let us help you boost your search engine rankings and reach more clients. Book a Discovery Call today.
Over one-third of legal clients begin searching for a lawyer online. Your law firm needs to show up at the top of those online search results!
The most successful law firms implement proven search engine optimization (SEO) strategies to reach more potential clients, increase online visibility, and boost revenue. Thankfully, you don’t need to be a law firm SEO expert to achieve these goals – you just need to know where to find one.
At Simplex360 Legal Marketing, we have poured extensive time, research, and expertise into crafting top-tier SEO strategies specifically for law firms. We can deliver the search engine optimization techniques you need to rank higher in your local area for your niche.
Contact us today to learn more about our SEO for law firms.
What is SEO?
Search engine optimization is a marketing strategy encompassing a range of tactics that bring traffic to your website. Most people think of SEO as increasing your search engine rankings. While that's a major component of SEO, it also includes several tailored strategies to boost your website traffic and improve your digital visibility.
When you work with our law firm marketing company, we will combine years of legal marketing expertise with data-driven strategies to boost your visibility quickly. We’ll handle everything related to SEO:
- Page Content and Blog Posts
- Backlink building campaigns
- Your page headings, subheadings, and meta descriptions
- Internal Linking
- Schema Markup
- Your Google Business Profile (GBP) Optimizations
- GBP Posts
- Local Citations and Niche Profiles
- Press Release writing and Syndication
- On-Page optimizations
- Guest Posts
- Media Rooms
- Reporting Dashboards to track results
- And much more…
SEO is a highly technical process that requires years of experience across different disciplines to master. Each month, our team reviews your campaign by hand to assess how our previous efforts have impacted your rankings and search traffic. Then, we’ll adjust our strategy accordingly to ensure that our efforts are being maximized to move the needle for you as much as possible each month.
You can count on our team at Simplex360 to deliver expert SEO services custom-tailored for your unique law firm’s market.
Why do Law Firms need SEO Services?
Your law firm needs effective local SEO strategies in place to increase your marketing reach. Think of Local SEO as a way to boost your visibility in your own backyard. By focusing your marketing efforts on your local area, you'll pop up more often when people in the places you serve are searching for legal help.
Let's say you practice with a personal injury law firm in Atlanta, GA. You want your law firm to appear in the first few search results when users in your area search for:
- Personal injury law firm near me
- Personal injury lawyer Atlanta
- Atlanta personal injury attorney
- Injury law firm Atlanta
As a result, your law firm needs to be one of the first few search results for the above search terms. Our local SEO efforts can help you get there.
Get Results Like These!
Goal: 30% growth in traffic and leads year over year for a large firm.
Primary Method: Full scale SEO with Ongoing Website and Google Business Profile Optimization, Backlinks, and more!
Results:
- From 667 monthly visitors/month to 1,732 visitors/month
- 159% growth in 20 months!
Goal: 25% growth in traffic within 6 months by implementing the basics for a small firm.
Primary Method: Short Term SEO Project with one-time Website optimization, Google Business Profile creation/optimization, and an internal incentive program for gaining reviews!
Results:
- From 393 monthly visitors/month to 1,271 in 7 months
- A 223% increase in relevant website visitors!
- 45 new 5 star reviews on the Google Profile in 60 days!
Our SEO Services
We know that search engine optimization isn't "magic." It's a specialized process that requires careful, strategic planning to be successful.
We've worked hard to create a proven, comprehensive SEO strategy specifically for law firms. Our data-driven SEO services include the following:
Local SEO
As a local law firm, your target client base is probably your city, county, or region. You need effective local SEO techniques to help you reach the potential clients in your area who are looking for your type of law firm.
Our company can implement proven strategies to boost your rankings for local-driven keywords. We'll get your website, business profiles, and contact information in front of your local audience, giving them all the information they need to choose your law firm.
We’ll build all of your local profiles to gain valuable citations and backlinks, publish local posts on your behalf, and implement Review Management software to boost your digital review ratings! All of these strategies work cohesively to boost your visibility on the internet so that you can attract more clients and close more leads.Google Business Profile Optimization (GBP)
Formerly called Google My Business (GMB), your GBP profile appears at the top of search results when users are searching for a local firm. It includes information like your address, hours, customer reviews, website link, photos, posts, etc.
We’ll optimize and maintain your Google Profile and implement strategic changes to boost your local SEO and overall visibility.Full Reporting Dashboard
Our SEO services include a full reporting dashboard that you can use to see exactly how our SEO efforts are working for your growth.
Organic SEO
While local SEO helps your business show up in map searches for people in your area, Organic SEO makes sure your website ranks well in general search results. We’ll make your website look good to both visitors and search engines alike with technical optimizations, fresh content, press releases, and more.
When people are shopping for answers to a specific legal problem, we’ll ensure your content shows up first, setting you on a pedestal as a subject matter expert in your field.Link-Building
When Google and other search engines determine which websites to rank first, internal and external links are important factors they consider. We know the best link-building strategies to boost your search engine rankings.
We'll create internal links on your website, external links that drive SEO, and backlinks from other sites to your site. Each of these components can improve your rankings and visibility and get your law firm in front of the right clients.Content Creation
Your website content significantly affects your search engine rankings and site visibility. Our expert copywriters will create high-quality content using relevant keywords and SEO-driven content writing practices.
You need 1 page for every service or practice area you have, and another page for each primary city that you serve. From there, you need expert written informative content released on a schedule to answer searchers questions and to drive more traffic to your website where they can see your offer.
SEO is a complex process that involves a lot of different strategies. The Simplex360 team employs a variety of tactics in our Legal Digital Dominance Program to help our clients succeed. Here's a list of some of the most important things we do:
- Title tags
- Meta Descriptions
- Keyword Research
- Schema Markup
- On-page Audits
- Technical Audits
- Internal Linking
- GBP Optimizations
- GBP Management
- GBP Posts
- Link Building
- Backlink Audits
- Data Aggregators
- Press Releases
- Content Creation
- Content Distribution
- Guest Posts
- Media Rooms
- Local Listings
- Search Console
- Google Analytics
- Reporting Dashboard
Contact us today to learn more about our law firm SEO services and to schedule a Discovery Call.
Testimonials
Interested in the First Step?
If you’d like to learn more, the best way to do so is to book a Discovery Call with us! We’ll take some time to learn about each other and ask a few introductory questions about your business and goals. If we each feel like we might be a fit after an initial chat, we’ll invite you to take part in a free Strategy Session. Here’s what that looks like:
- We'll create a detailed Market Recon Report that provides detailed information about your competitors, local search trends, and your current position in the market.
- By utilizing this report, you'll gain valuable insights that can be immediately implemented to boost your online presence and establish a strong foothold in your local market.
- Our team is available to execute the plan on your behalf, or you can choose to implement it independently or with another provider, depending on what is most beneficial for your business.
If you're ready to get started, begin by booking a Discovery Call, or send us a message!
Schedule My Discovery Call!